KOKO VELVET
KOKO VELVET’s first expo activation brought strategy to life, creating opportunities to connect with customers, test products and build momentum for growth.
Lakisha Green | Founder & CEO
Building confidence and stronger systems for a growing skin care brand.
The Pause
KOKO VELVET came to Hello Forward through a Path Forward Session with ambitious goals for growing the brand. The owner had a vision for where she wanted the business to go but needed clarity on what to prioritize and how to build momentum.
Through the session, we explored her goals, current operations and capacity. Hello Forward identified an upcoming expo as an opportunity to accelerate progress by introducing KOKO VELVET to new customers, testing product demand and gathering insights that could inform future business decisions.
Participating in the expo became a strategic recommendation in KOKO VELVET's personalized roadmap.
The Path Forward
KOKO VELVET continued working with Hello Forward through a Strategy & Implementation engagement. Hello Forward became a strategic partner, working alongside the owner to turn priorities into action, navigate decisions and build the tools and systems needed to execute.
Together, we developed an Event Activation Plan connecting the expo to the business's larger goals. The plan addressed production readiness, product and pricing decisions, marketing strategy, customer engagement, lead capture, team roles and responsibilities and the overall event experience.
Hello Forward supported implementation through a landing page, welcome email, signage guidance, event preparation and a readiness review. We also helped clarify team responsibilities, giving the owner a structure for delegating work and preparing others to support the activation.
Onsite, Hello Forward provided real-time coaching to help the owner engage customers, communicate product value and turn event traffic into sales. The experience also created an opportunity to observe purchasing behavior, identify product preferences and gather insights that would inform KOKO VELVET's next moves.
The Momentum
The expo generated $787 in revenue, but its impact extended well beyond sales.
Real customers challenged assumptions. Conversations and purchasing behavior revealed unexpected insights about who was buying, which products and scents attracted the most interest and how customers responded to the brand. Minis emerged as a best-selling format, while Velvet Noir generated strong interest. These discoveries gave the owner a clearer understanding of her audience and opportunities for growth.
Marketing became more intentional. Instead of creating content simply to stay visible, the owner began using customer insights to think more strategically about her audience, messaging, product positioning and promotions. The experience provided a stronger foundation for a marketing strategy connected to actual customer behavior and business goals.
The owner began seeing herself differently. Preparing for the expo, engaging customers and making decisions in real time helped build confidence. She is increasingly stepping into her role not simply as someone selling body care products, but as the owner and leader of a growing business.
“Hello Forward helped me turn my first expo into more than an event. I had a clear game plan, felt prepared and walked away with greater confidence in my business.”
The business gained a clearer picture of what growth requires. The expo demonstrated where production, inventory management, cost analysis and operational capacity would need to improve to support larger goals. Rather than treating those needs as isolated problems, the owner could begin seeing them as part of building a business equipped to grow.
The next opportunity became easier to approach. KOKO VELVET now has a repeatable Event Activation Plan for preparing products, organizing team responsibilities, engaging customers, capturing leads and following up after events. Conversations with other vendors also expanded the owner's thinking about revenue opportunities, including partnerships, bulk orders and additional sales channels.
What began as a recommendation in a Path Forward roadmap became an opportunity to generate revenue, learn from customers and build lasting business capabilities.
KOKO VELVET is moving forward with greater confidence, stronger customer insight and a clearer understanding of what it will take to reach its next stage of growth.
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